PROJECT DESCRIPTION
Ever wish you had received a crash course in “adulting” when you were younger? Well, Centris Federal Credit Union seeks to do just that with their phenomenal program for high school students called ‘Mad City Money’.
We partnered with them to film three high schoolers going through the program as they had to deal with such things as paying bills, childcare, mortgages and all the other fun stuff the rest of us know all too well. And unbeknownst to these high schoolers, we brought their moms in to secretly watch them the whole time.
This campaign was a tremendous amount of fun to produce. Not only was it eye-opening for the kids, but the parents as well. We produced several videos for this campaign that will appear on Hulu, over the air, online, and all across social media. To learn more about Centris and ‘Mad City Money’, visit togethergrowingstrong.org.